I wish more films had teaser trailers as intriguing as The Bad Batch. Around the same time we bashed the Terminator Genysis trailer for being nothing but plot, we were praising the Star Wars trailer for giving barely any plot. And rightfully so, there’s nothing more to say on the matter. I stopped watching the trailer for The Hunt For The Wilderpeople midway because of these reasons. However, The Bad Batch has done something else, it’s done something more; it’s made you want more by giving you nothing. That’s a hard thing to do, and I’m not sure how the advertising team have even done it, but it’s true. There’s no main character to attach to, no big moment offering any spectacle, in fact the trailer just ends. No actor title cards or release date, the autoplay pops up. But there’s something about the strange look on the bench lifters face; the eye popping intensity he presses with that is comical yet horrifying. The strange world of body building that we manoeuvre around. It’s compelling in a completely mysterious way.
Well… what is the movie about? That’s what’s so odd. The Bad Batch is a post-apocalyptic cannibal thriller. And what part of the movie indicates this? None. From the branding on the soda can it looks like it could be a semi-satirical B-movie; Jizzy Fizz I assume. It’s hard to tell as Mamoa is carefully obscuring the full text with his hand. Not to mention that the cast is Jim Carrey and Keanu Reeves, respectfully a comedy turned dramatic actor and an unpredictable and fun personality. It’s difficult to gage where this movie is trying to sit, and that’s the fun of the trailer, that’s what makes it so compelling. The Bad Batch’s teaser trailer is great because it’s making the film unpredictable, and that’s a concept I hope they carry through to the film.